IGNOU Marketing Management syllabus, IGNOU PGDMM syllabus course

Indira Gandhi National Open University has established School of Management Studies SOMS in 1987 to spread management studies. SOMS offers various programmes/courses in management studies. In continuation of the specialised P G Diplomas programmes, PGDMM is offered as a specialized course in Marketing Management studies, duration of the course is of one year, course follows credit system for evaluation, each course having 6 credits & 1 credit is equal to 30 hrs. Syllabus of PGDMM offered by SOMS as under:


Course Code Course Title

MS-61 Consumer Behavior
MS-62 Sales Management
MS-63 Product Management
MS-64 International Marketing
MS-65 Marketing of Services
MS-66 Marketing Research
MS-68 Management of Marketing Communication and Advertising
MS-611 Rural Marketing
MS-612 Retail Management